Why structure matters
A structured cabling system treats a building's telecommunications wiring the same way electrical wiring is treated: as permanent infrastructure designed to last the life of the building, independent of whatever specific equipment happens to be plugged in on a given day. This means an outlet installed today should still be useful in ten years, even as switches, phones and wireless access points are replaced multiple times over that period.
The alternative, informal approach of running a cable whenever a new device needs connecting, tends to produce a tangle of undocumented wiring that nobody fully understands after a few years. When a fault occurs or a business needs to expand, this informal wiring becomes a genuine liability, often requiring a full recable rather than a straightforward extension.